Dialogue Essay - Ron was Unhappy :: Dialogue Essays

Dialogue Essay - Ron was Unhappy Ron was unhappy with the way his life had turned out. He had always expected to be a celebrity; a wealthy celebrity. He had not realized that this would probably require a lot of hard work and discipline. He had depended on luck. Luck had let him down. As he looked back on his short life, he could see how often he had had the opportunity to take luck by the throat. But those opportunities were past now. His life no longer had the prospect of wealth or celebrity. He had been born to a couple of teenagers. They had never really grown up the whole time he’d known them. He was the mature one of the family, and he resented this. He had no brothers or sisters. His parents, though alive, were no longer together, and he felt as if he was all alone in the world. Holidays divided between different households was difficult for him to come to terms with. It robbed the holidays of the joy he so much wanted them to hold. He had long ago decided to forgo holidays altogether, not because they no longer had any meaning for him, but because they meant so much. He refused to see them turned into tugs-of-war. Ron had joined the service as soon as he got out of high school, not because he wanted to, but because he didn’t really have anything better to do, and no place better to do it. He was not a model soldier. He was in and out of trouble, but somehow managed to get out with an honorable discharge. He still had nothing better to do. He finally found himself a job in a factory. Nothing too demanding, and perhaps a little demeaning to his intelligence. But it kept him fed. He didn’t hate his job, but he had no loyalty to it. He smoked a little too much. He loved his cigarettes. He didn’t think he was addicted, and would quit from time to time, sometimes for weeks, sometimes for months, and twice for a couple of years. But he loved tobacco. He knew it might kill him someday, but this did not cause his affection to waver. He also loved women. They seemed to love him as well. At least those who could get close to him. But there was something about him that they could not penetrate, no matter how much or how often they tried.

Product Team Cialis Getting Ready to Market Essay

Q1. In 2002, Viagra was the only clinically proven, FDA approved medication for Erectile Dysfunction (ED) on the market (Cialis – Dec 2003, Levitra – Sept 2003). Viagra had the highest brand recognition of any pharmaceutical product on the market. It had generated over one billion dollars in annual sales for 3 consecutive years since its introduction in 1998. In 2002, Viagra accounted for 5.3% ($1.73 billion) in sales of Pfizer’s annual Revenue of $32.37 billion, compared to 4.3% ($1.3 billion) of total revenue ($29.5 billion) in 2000. Viagra was expected to continue to lead the ED market due to its unsurpassed medical profile. Future Viagra sales growth was expected to come from increased patient presentation and physician diagnosis. Direct-to-consumer advertising has been effective in encouraging more customers to see a physician about ED. Even though Lilly ICOS and Bayer were in the process of bringing their products to market, Viagra was the front-runner and expected to retain its advantage in the ED market. A short half-life of approximately 4 hours, interactions with fatty foods, blue visions, and interactions with other medications like nitrates, are considered some of the weaknesses of Viagra. Q2. Our strategic Market segmentation for ED treatment is based on the types of population, by age and sex (socio demographic segmentation). The options available for market segmentation are: the concentration strategy, multi segment strategy, usage segmentation, and cohort segmentation. We believe Cialis should target the following segments: Usage segmentation – Lilly ICOS has the advantage of knowing which group is using ED medications (data from PCP’s, urologists and pharmacies). By using this data readily available, they can not only target the current users, but also the dropouts and dissatisfied customers. A large percentage of Viagra users did not refill the prescription. A significant number of them were not happy with the end-result after taking the medication, since duration of the effect was shorter than expected. Baby boomers (cohort segmentation) – because of increased prevalence of up to 60% of ED within this age group. Psychographic segmentation – age specific (40 – 60+) – as ED is increasingly more common in this age group, varying 20% to 60 %.  Spouse or partners (during their physician office visits) – 80% of the men using ED medication are married or living together. Q3. Cialis could either position itself as a â€Å"Market Challenger† or â€Å"Market Niche.† As a â€Å"Market Challenger,† the introduction of Cialis to the marketplace means that the dominance of Viagra is confronted, having alternatives to treat erectile dysfunction. However, the Lily ICOS team could not ride on this wave alone and would need to create brand recognition and loyalty. For doing so, they would need to ensure that consumers recognized Cialis as the solution to ED and not only as an alternative. The pro for Cialis is that they have a superior product; however, they are up against Viagra, with the reputation as pioneer of ED management in the marketplace. However, as a â€Å"Market Niche,† Cialis could segment their market to incorporate the emotional aspect of the product and its positive social implications in relationships, an aspect which the Viagra marketing team did not address. Therefore, to successfully create this concept, Lily ICOS involved its marketing team early into the development of Cialis, as this would enable them to better understand the core product, its benefits and how it affected the overall psychosocial perception of erectile dysfunction. One of the pitfalls of this approach would be that Cialis, a new product with little or no credibility in the market, would take extensive time and focused marketing effort to build a loyal consumer base. Based on their knowledge of the product, they would create more directed marketing research focusing on the needs, expectations and loyalty of the consumer. In addition, the marketing representatives would approach physicians regularly and remind them to offer Cialis as a potential solution to their patient’s condition and the overall benefits it could have on their social outlook and relationship. Basically, the Lily ICOS team would need to study the reasons why Viagra users were not repeat customers and bridge the gap from an initial user to loyal repeat business. Q4. The goal of the communication plan would be to ensure that Cialis gains credibility as superior product and consumers are pleased with its effect, both immediate and long lasting. Cialis need to demonstrate its potential to stand as an ideal solution to erectile dysfunction, not as an ‘Me too Viagra like’ alternative. Decreased side effects and the extended half-life of Cialis are the major marketing points to communicate (when positioned as â€Å"Market Challenger†); however, the positive social ramifications and increased self-confidence hence forth would add another level of emotional credibility to Cialis (when positioned as â€Å"Market Niche†). Q5. Our goal is to educate married couples and physicians. Patients will play a critical role for this drug to be successful, we need to be focus on their education with Direct to Consumer marketing, choosing programs that are watched by our target age group men who are married or with partners. This includes Television programs, evening news, and leisure sports programming, such as; Golf, fishing, or talk shows like Oprah, which is watched mostly by partners. There should also be emphasis on web-based marketing, including direct email to potential users, AARP sponsored Programs, etc. Advertisement should include magazines that cater to partners, such as; good housekeeping, cooking magazine, etc. Q6. Viagra was priced at $10 per pill. Since we are promoting Cialis as a better product, with its long-lasting effect and less side-effects – no blue vision or issues with meals, we would price it slightly higher. It is important for consumers to know the benefits of Cialis and create the awareness of a superior product. We would not want to price it significantly higher, since it would be difficult for consumers to switch to a new product from a product with a proven track record and marketed by one of the best companies in the Pharmaceutical industry. It is important for consumers to try Cialis, risk-free and feel the difference. This could be accomplished by providing free product samples, once satisfied; they would be the first customers. Q7. Pfizer has a number of options available at its disposal. It could wager the legal challenge stating the significant similarities between the products – a patent infringement lawsuit could be filed. However, Lilly ICOS could argue that there are significant differences in terms of onset, duration of action and food interaction, making Cialis different from Viagra. Pfizer could increase switching costs by incentivizing customers to return to their product. This could be achieved by offering one out of five prescriptions free, or a similar offer. Lowering the price of the prescription could also be considered a preemptive strategy. Lilly ICOS could offer free samples to practitioners during their advertising campaign and possibly offer a similar program later, for the frequent users. Pfizer could consider attracting new customers while using the increased customer awareness triggered by the Cialis marketing campaign. It could present Viagra as a trusted product with a long track record and safety. Pfizer could introduce new educational material about ED. Lilly ICOS could highlight the major differences between Viagra and Cialis, during their physician and DTC campaign. Lilly ICOS could target a specific segment instead of going head-to-head with the power of Viagra’s blockbuster title. Cialis could target couples, with a strong message towards intimacy and strong, durable relationships. This could result in increased marketing efficiency, as both partners would be targeted – avoiding the head-on competition with Viagra, which primarily targeted males.

Analysis Of The Book 1984 By George Orwell - 1369 Words

Present Day 1984 The book 1984 by George Orwell takes place in the fictitious dystopian country of Oceania. Orwell warns readers of the grim future that will occur if the government continues to use surveillance, propaganda, and manipulation. The world that Orwell paints is one that is greatly dystopian. The citizens of the state have no control over their actions to the point where the government even invades on their thoughts and emotions. Although the date of 1984 has long passed the ideals of Oceania seem to gradually sink into our current society. However with proper awareness and a deep passion for change, liberty could still be preserved. . Orwell’s protagonist Winston is the man that fails to achieve his goals. The character†¦show more content†¦The Ministry of Truth runs on the slogan â€Å"Who controls the past, controls the future: who controls the present controls the past†(Orwell). Throughout history to the winners goes the go the spoils. In our world the country that lost the World Wars were forced to pay debts and many of the leaders of such countries were tried and forced to surrender all power. While the atrocities that the losing side committed are often exaggerated and seem incredibly harsh, the winners often put euphemisms in textbooks to hide the terror that they instilled during war. The term that describes the Ministry of Truth in our modern society is Historical Negationism. This term mainly refers to history denial and distortion. Almost all countries try to paint a better image for themselves whether intentional or not. Historians themselves could be caught on by partisanship and bias and result in writing exaggerated accounts. Countries with stronger centralized governments that enforce harsh rules tend to participate in more Historical Negationism. Russian censorship often attempt to â€Å"minimize the scale and magnitude of the deaths caused by the Great Leap Forward (1958–61), the Soviet Purges, the Genocide in Ca mbodia, and the Labor Camps in Cuba†¦Ã¢â‚¬ (Stoa). Japanese textbooks only gloss over the events of World War II and avoid talking about events like the Rape of Nanking. However, changing history to be more suitable doesn’t only apply for the winners of a war or for the power that is inShow MoreRelatedAnalysis Of The Book 1984 By George Orwell1362 Words   |  6 PagesKathie Tejada Professor Antonio Tomà ¡s Guerrero Dà ­az COLI 214B 1984 This novel, 1984, is a dystopia and takes place in Oceania where people live in a totalitarian society. The author, George Orwell, wrote this as if he was looking into the future and what it was going to turn in to. This group of people, called The Party, have control over everything and everyone, and they have a leader, known as Big Brother, who is everywhere throughout the novel and the people look up to him. They invented a languageRead MoreAnalysis Of The Book 1984 By George Orwell1084 Words   |  5 Pages1984 was written by British author George Orwell. The main character is an average man by the name of Winston Smith. Winston does not agree with the ideals of the party; this gets him arrested by the thought police. 1984 proclaims what could happen if people just let the government do all their thinking for them. 1.In the world of 1984, what is considered orthodox is not the same as the actual world. In the book in order to be considered orthodox one must never question the party or have any individualRead MoreAnalysis Of The Book 1984 By George Orwell1493 Words   |  6 Pagessteadily bringing us closer to the world of Big Brother because the government has the ability to collect information from devices that are constantly being in use such as cell phones, televisions, and computers without our consent. In the book entitled 1984, George Orwell reveals how Oceania was a world where no one could be trusted; an action as simple as thinking was considered a violation of the law and you could be arrested for it. Individuals were living in a society where their own thoughts, evenRead MoreAnalysis Of The Book 1984 By George Orwell1288 Words   |  6 PagesControlled freedom Present day society is very much like society in the book 1984. Although, some of the procedures have diminished slightly, they still do exist, and are still current in today’s society. it’s a shame that most people fail to see that our â€Å"free† nation is actually still controlled. we are being manipulated in such a manner that we do not see by propaganda, media, lies, and yes even torture. Many citizens can say that here in America we are free nation or have freedom, but do weRead MoreAnalysis Of The Book 1984 By George Orwell1088 Words   |  5 Pages1984 The book that I chose for my first book report was 1984 by George Orwell. The story begins by introducing a man named, Winston Smith, a simple man from the country known as Oceania. He lives in a small flat within London, on the Island known as Airstrip One. Winston is a part of the outer party, which is a part of the ruling party within Oceania, and is a low ranking member who works for the Ministry of Truth as a propaganda officer. The people of the ruling party are constantly being watchedRead MoreAnalysis Of The Book 1984 By George Orwell968 Words   |  4 PagesThe book, 1984 by George Orwell, is about the external and internal conflicts that take place between the two main characters, Winston and Big Brother and how the two government ideas of Democracy and totalitarianism take place within the novel. Orwell wrote the novel around the idea of communism/totalitarianism and how society would be like if it were to take place. In Orwell’s mind democracy and communism cre ated two main characters, Winston and Big Brother. Big Brother represents the idea ofRead MoreAnalysis Of The Book 1984 By George Orwell1029 Words   |  5 PagesThe novel 1984, written by George Orwell, depicts a horrendous future in which the citizens of the tyrannous state of Oceania live under unceasing surveillance. The mysterious character of Big Brother serves as the leader of this dystopian society while members of the Party work for total power over the general public. Telescreens are installed in every room for constant investigation, language is continuously modified, and extreme actions are made in order to achieve the end goal of absolute controlRead MoreAnalysis Of The Book 1984 By George Orwell1253 Words   |  6 Pagesno point of trying to live a regular life. In the book 1984 by George Orwell nearly everyone in the book is brainwashed and given a lot of false information. Winston and other characters only provide a little bit of hope. With a little bit of hope i n the brainwashed world there is still absolutely no chance for any recovery unless the upper management screws up. This hope provides nearly no chance of humanity going back to normal. In the book, 1984, Big Brother is watching over everyone at all timesRead MoreAnalysis Of The Book 1984 By George Orwell2321 Words   |  10 Pagespossible crime, thoughtcrime. In the novel â€Å"1984†, by George Orwell, Winston Smith rebelles passively against the idea of living in a complete uniform world under Big Brother’s dreadful surveillance. Thought crime’s impact on the novel’s population is devastating, so much so that it is somewhat hard to picture today’s society in its place. The sad reality is that thoughtcrime does impact the lives of the people in today’s society to some extent as it does in the book. The level of punishment for such a crimeRead MoreAnalysis Of The Book 1984 By George Orwell1092 Words   |  5 Pages and opinions of its citizens; therefore removing the difference between state and society. The goal of a totalitarian government is to replace the existing society with a perfect one. In the novel â€Å"1984† by George Orwell, Big Brother is a dominant figure in the ways which he controls Oceania. Orwell portrays a society with a government that oversees and influences each facet of human life to the point that even having an unfaithful thought that is in disagreement with the law is forbidden. Big Brother